Team.

Founder.

He has worked as CEO, Account director, Head of strategy and project manager within brand and communication agencies.
Has created and implemented regional and global brand strategies, segmentation models, brand portfolio strategies and communication strategies for major brands on a global level.
Experience from senior marketing positions such as head of marketing at Svenska Spel (group) and Svenska Spel Tur, responsible for iconic brands such as Triss, Lotto and Eurojackpot.
Master of Science (MSc) in Industrial Economics - Royal Institute of Technology Stockholm (KTH)
Entrepreneur and investor in innovative start-ups.

Associated global brand strategy expert.

Brand Futurist and Associate Professor of Strategic Brand Management at KTH, with global consultancy reach. s here
His field of expertise covers management of mature brand portfolios, leverage strategy and brand architecture.
His cutting edge research on brand strategy is internationally published in the US, Europe and Asia through esteemed journals such as The Journal of Brand Management, European Journal of Marketing and Strategic Direction.oes here
His most recent book on luxury and premium branding is endorsed by the world’s most reknowned branding expert; Professor Kevin Lane Keller, at Dartmouth University, USA.
Henrik Uggla creates consultancy solutions within the context of business strategy and brand strategy.